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About

I'm an independent graphic designer and art director based in Salt Lake City, UT.  I provide brand identity services from logo design to day-to-day digital and print materials.

Over the past eight years, I have worked closely with business leaders, entrepreneurs, creative agencies, and marketing teams, helping them establish and enhance brands of various scales, creating vibrant identities, and expanding existing ones.

I offer a unique blend of creative vision and strategic insight that can greatly enrich your project and brand. With a profound understanding of design processes, I can guide you through the intricacies of translating ideas into visually compelling realities.

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On a more personal note, I was born and raised in Mexico City. Since a very young age I've been interested in art and design. These days I live in Utah, with my amazing wife and two kids. 

When I'm not working I might be outside taking pictures, grabbing a coffee with friends, or driving around the canyon with the family. 

Services

Brand identity
Your brand is the cornerstone of your company. My responsibility is to uncover the unique and relevant truth about you. I immerse myself in your story and strive to honestly convey it to your audience. From creating the identity to developing the brand system, my aim is to shape a truly holistic brand experience. Once I've crafted your logo, all elements of your brand grow organically. They flow seamlessly and consistently through all collateral and touchpoint, creating a unified and compelling brand presence.

Capabilities:
Brand Strategy, Visual Identity, Design system, Naming, and Packaging.
Art direction
Informed by extensive research, I define the story of who you are and what you do. Here, I bring ideas to life through imagery. Leveraging the network of creatives I've built over the years, I bring together the talent needed to execute your vision, whether it be the art direction of a website or the planning and creative direction of a photoshoot. I ensure that all extensions are executed with careful consideration to your vision and narrative.
Campaigns
A brand campaign is a strategic marketing effort designed to promote and enhance your brand's image, reputation, and visibility. I work with your brief and KPIs to conceptually design campaigns systematically so that your brand stands out when and where it matters most.

Capabilities:
Brand campaigns, event branding, booth design, Web design, and social media templates.

Testimonials

"What truly sets Jorge apart is his dedication to understanding and amplifying my brand's identity, he provided me with a plethora of design options and iterations, each one meticulously crafted to enhance my brand's voice. Working with Jorge was an incredible experience."

Thomas Valadez, Co-Founder, Sound Sculpt

"Jorge's designs have not only enhanced the overall look and feel of our marketing materials but have also improved our team's efficiency and outcomes. His contribution extends beyond static designs; Jorge's work effectively communicates the functionality and benefits of our software."

Emily Caldwell, Product Marketing, Sixfifty

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